Evolution of email

It has been interesting to witness the evolution in the use of email over the years, in particular its impact on political movements. Two and half years ago, when I first started maintaining the records for the party, less than 35% of our members had an email address.

Communicating with letters through Canada Post was slow, costly and very labor intensive. Telephoning members meant having a large group of dedicated members. Today communications are done incredibly fast and at minimal cost.

Email is great; it never calls and interrupts your evening meal. If it is a topic you don’t care for, you can delete it rather than trying to explain to an overworked volunteer why you don’t want to hear their message.

Now more than 65% of our members hear from us on a regular basis via email. The rise is primarily being driven by new members. (And there have been a lot of them.) An incredible 90% of members who joined this year, have registered their email with us. Not to be undone, renewing members are hot on their heels at 80%.

Today I had a perfect example of just how fast this communication method is working for us. A press release was sent out just after 2 PM; by 2:10 I was already getting feedback via return email … this is before the original send had even hit my inbox!

So if you are member or just someone who is interested in what we have to say;
Email me!